Meeting & Event Design

Meeting & Event Design

IACC’s 2025 Meeting Room of the Future report

IACC’s 2025 Meeting Room of the Future: Shifts and Shakeups

IACC’s 2025 Meeting Room of the Future report takes a deep dive into the shifts and shakeups happening now in experiential meetings, technology and venue selection.
gen z students with notebooks

5 Add-on Activities to Engage Gen Z

Five add-on events that will entice Gen Z to consider joining your profession as they enter the work force.
Digital composition of a confused man looking at graphics on black wall

6 Roadblocks to Building More Engaging Events

Here are a few key reasons why meeting planners find it difficult to design immersive and engaging events.
Illustration of business people and technology

5 Event Tech Tips for Better Engagement

Here are five event tech tips to make your next event more engaging.

10 Trade Show Exhibitor Hacks

Here are 10 effective strategies to overcome some of the most common trade show challenges.

A New Way for Groups to Play at Disney

Coming in 2026 is a new place for groups to play at Walt Disney World: The Magic of Disney Animation.

Move Over ROI — ROE Is the New Kid in Town

Data-based ROI has long been a reliable measure for event success, but does it really measure what’s most important the way ROE can?

5 Ways Off-Site Venues Add Value

Every destination has creative, unique, cool off-site venues that can create memories, enhance participation, create FOMO and immerse attendees in the local culture.

Planner Incentives & Client Deals

Savings and incentives are on tap this summer for clients and planners in two hot, hot, hot summertime destinations.
Planning with purpose can achieve lasting impact, says Destination Canada study.

Planning with Purpose: Tips from Destination Canada’s New Study

Destination Canada Business Events' Legacy & Impact report reveals the drivers of impactful planning.

Decoding Event Dress Codes

Selecting the right dress codes for events is more than a logistical detail—it shapes the ambiance and influences guest comfort.
Bonfire on the beach at the Sanctuary Beach Resort, Monterey Bay, Calif.

Why You Need to Hold a Corporate Retreat in 2025

Several converging trends make corporate retreats more important than ever — but choose your venue carefully to ensure your retreat achieves your strategic goals.
Business woman with shadow of super woman in cape

The Third-Tier Advantage

Eight ways third-tier cities can compete with their top-tier rivals by leveraging their affordability, accessibility and unique offerings.
Cartoon of cruise liner moored in tropical island with palm trees and sandy beach.

5 Reasons Why Cruising Is Not Just for Incentives

Cruising has long been an incentive staple, but now more meeting and event planners are also considering taking to the seas.