Incentive Buyers: Safety is Critical

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A new Incentive Research Foundation white paper finds that safety is a top priority for post-pandemic programs.

Results of a research study published last month by the Incentive Research Foundation suggests that planners are mindfully moving forward with incentive programs. The IRF survey, which was conducted in partnership with and event in Discover The Palm Beaches, found that incentive planner priorities include a number of health and safety considerations, chief among them being the need for an abundance of outdoor event spaces, and indoor meeting space that allows for appropriate physical distancing.

Planners also cited the importance of relationships with local hospitality partners and local wellness services—including health and safety screening partners and local medical providers. They emphasized the importance of offering cutting-edge, quality F&B while staying at the forefront of health and safety.

More Decision Drivers

Among the other priorities for incentive planners were:

•Clear and proactive planner/supplier communication throughout the planning process and the on-site program.
•Venue buy-out options.
•Diverse hotel offerings.
•Creative event design.
•An international airport with direct airlift for domestic flights.
•High standards of service.

“Events can be held safely without sacrificing experience, as our event in The Palm Beaches demonstrated, but it takes extra planning and enhanced communication,” concluded the IRF whitepaper.

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