Cvent’s New Integration to Add Event Marketing Intelligence

December 29, 2025

Cvent adds new LinkedIn ads integration to make it easier to securely sync between Cvent and LinkedIn Campaign Manager.

For meeting and event planners under growing pressure to prove ROI, marketing effectiveness has become just as critical as on-site execution. Cvent’s latest product launch aims to help close that gap by strengthening the connection between event data and digital advertising on LinkedIn, one of the world’s largest professional networks.

Cvent recently introduced Cvent Audience Connector for LinkedIn, a new integration that allows event and marketing teams to securely sync attendee and invitee data from Cvent directly into LinkedIn Campaign Manager. Built using LinkedIn’s Audience API, the integration is designed to eliminate the manual exports and disconnected workflows that often slow down event promotion and limit targeting precision.

The new integration means that planners can now use event data, such as registrations, attendance and engagement, more dynamically to drive marketing performance. Instead of relying on static lists or third-party connectors, the idea is that teams will be able to use the integration to activate real-time event audiences within LinkedIn Ads, improving campaign relevance and speed while reducing administrative effort.

“Event data is among the most valuable signals marketers have, but too often it sits in silos,” said Kate Hammitt, Vice President of Marketing at Cvent. “Audience Connector helps bridge that gap by closing the loop between event engagement and campaign performance.”

As events continue to play a central role in B2B marketing strategies, planners are increasingly expected to contribute to pipeline growth, not just attendance numbers. Cvent sats the new integration supports that shift in several key ways:

More precise audience targeting. Planners and marketers can retarget past attendees, promote upcoming events to invitees who haven’t registered, or engage “look-alike” professionals who share similar characteristics to high-value attendees — all within LinkedIn’s ad ecosystem.
Faster campaign activation. The automated syncing is designed to eliminate the lag time associated with manual list uploads, making it easier to adjust campaigns quickly when registration trends change or new audience segments emerge.
Improved measurement of ROI. By directly linking LinkedIn ad performance to event registrations, teams can better understand which campaigns drive attendance and where ad spend is being wasted.

For planners working closely with marketing teams — or wearing both hats themselves — this tighter alignment between event platforms and digital advertising tools helps elevate events from isolated experiences to measurable growth drivers.

The LinkedIn integration builds on Cvent’s broader investment in event marketing intelligence, reflecting a growing industry focus on data-driven decision-making. As organizations seek clearer insights into what drives engagement before, during and after events, tools that unify event and marketing data are becoming increasingly important.

For planners, this trend underscores the importance of choosing event technology that not only supports logistics and attendee experience but also integrates seamlessly with marketing systems. The ability to demonstrate impact on registrations, conversions and business outcomes also can strengthen the strategic role of events within an organization.

Cvent Audience Connector for LinkedIn is available now to customers with eligible Cvent event management licenses. Planners interested in activating the integration can contact their Cvent account representative or explore options through the Cvent App Marketplace.

As competition for attention intensifies across digital channels, tools that help planners reach the right audiences — and prove the value of their events — are likely to become a core part of the modern event marketing toolkit.