Regent Seven Seas Cruises (RSSC) is unveiling a refreshed brand positioning that is designed to emphasize its unparalleled luxury experience and strengthen customer loyalty. Today’s launch introduces RSSC’s new global campaign, “Nobody Does It Better,” alongside an updated look and feel that is set to captivate returning and new guests.
“We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, travel partners and team members all around the world,” said Andrea DeMarco, President of Regent Seven Seas Cruises, in a press release statement. “When guests sail aboard ‘The World’s Most Luxurious Fleet,’ our goal is always to provide a seamless and carefree travel experience that is ‘Unrivaled at Sea.’
This revitalized brand incorporates a striking new logo, bold black-and-white colors and a dynamic creative direction designed to resonate particularly well across digital platforms. As RSSC’s guests increasingly turn to online channels, the brand’s imagery now transports viewers into exclusive vacation experiences, highlighting the cruise line’s core pillars: Immersive Exploration, Luxurious Space, Epicurean Perfection and the newly added Heartfelt Hospitality, which reflects the care and personalized attention guests receive from the onboard team.
A key feature of Regent’s new approach is the introduction of customer loyalty incentives, which are woven into the brand’s ongoing commitment to personalized service and exclusive benefits. RSSC’s revamped loyalty program is designed to reward repeat cruisers, offering tailored perks such as upgraded staterooms, priority booking for excursions and special member-only events. These rewards further enhance the luxury cruise experience, ensuring that loyal travelers feel valued and incentivized to return.
“The ultra-luxury cruise landscape is constantly evolving, and we recognize that to remain the leader, we must adapt, innovate and consistently anticipate and exceed the expectations of the discerning ultra-luxury traveler,” said Jessica John, Chief Marketing & Strategy Officer, Regent Seven Seas Cruises, in a press release statement. “Over the past few years, we have embarked on a bold journey of transformation in our product, marketing and messaging, providing our guests with more flexibility, choice and personalization to fit their own definitions of luxury, while also boldly repositioning Regent to stand out in an ever more competitive ultra-luxury cruise landscape.”
The global brand campaign debuts with a captivating video, showcasing a couple who enjoy VIP treatment from the moment they step aboard, including the convenience of a door-to-airport Blacklane private chauffeur service and access to “ultra-luxury experiences” throughout their journey.
Through this comprehensive rebrand, Regent Seven Seas Cruises aims to solidify its leadership in the ultra-luxury cruise market while deepening customer loyalty with unique, tailored incentives that make every guest feel like a VIP.
