Brightspot Incentives & Events, Inc., an agency specializing in corporate meetings, incentive travel and sales and channel incentive programs, has acquired Map Your Events, Inc., a meeting and event management company known for customer hospitality programs, executive meetings and global events.
The acquisition expands Brightspot’s corporate meetings and events practice while adding Map Your Events’ clients and experienced event management team to the business.
Founded by Mark Phillips and Roy Bestow, Map Your Events has spent decades producing programs ranging from executive leadership meetings to customer hospitality surrounding major sporting events, including Formula 1 racing, the Ryder Cup and the Olympic Games. The company works with clients across the agriculture, automotive and legal industries.
Two Boutique Agencies, One Expanded Team
Map Your Events brings particular expertise in customer hospitality and executive programs, while Brightspot has built its business around meetings, incentive travel and channel incentive programs. The combination gives clients access to a larger team and broader capabilities while maintaining the hands-on approach both companies are known for.
“At Brightspot, growth has always been about more than adding capabilities – it’s about bringing together great people and organizations that share our values,” said Rudy Garza, President & CEO of Brightspot Incentives & Events, in a media release. “Map Your Events has built an incredible reputation by putting clients first and delivering exceptional experiences with consistency and care. We’re honored that Mark and Roy chose Brightspot as the next chapter for Map Your Events.”
“Our clients were our first priority when we began planning the future of Map Your Events, Inc. We sought a partner capable of taking their event and programs to the next level,” said Mark Phillips, Co-Founder and President of Map Your Events, Inc. “Brightspot was a natural fit after our successful partnership and collaborations on past projects. Through this merger, our clients will gain immediate access to an expanded industry footprint and enhanced operational support, while continuing to receive the tailored, high-touch service they value, now backed by Brightspot’s extensive resources and capabilities.”
What the Acquisition Means for Clients
Map Your Events clients will continue working with the people they know while gaining access to Brightspot’s broader team, technology, global sourcing capabilities and creative resources. Current programs will continue without interruption.
Phillips and Bestow will remain with the business, providing continuity for clients and maintaining the relationships they have built over the years.
Brightspot’s Fifth Acquisition
The Map Your Events deal is Brightspot’s fifth acquisition. The company says it is continuing to look for businesses that add experienced talent, complementary capabilities and established client relationships rather than pursuing growth based solely on scale.
For more information, visit www.gobrightspot.com.
