At this year’s Incentive Canada in Nova Scotia, an exclusive group of incentive buyers from the United States and Europe are spending the week learning all there is to know about Canada. And that’s…a lot.
Incentive Canada kicked off Sunday with a day at the Westin Nova Scotian in Halifax, which is located a short walk away from the city’s popular harbor district, followed by an East Coast Kitchen Party sunset cruise on the harbor.
On Monday, it was on to Fox Harbor Resort in Wallace, on the Northumberland Shore. The expansive golf resort, with 88 ocean-view condominium accommodations along with townhouses and villas, was founded by Tim Hortons mogul Ron Joyce, who grew up in a nearby town. Fox Harbor just added the Joyce Center, a convention facility with 13,000 square feet of meeting space, and is known for its 18-hole par-72 golf course designed by Graham Cooke—a favorite of Tiger Woods. There’s also a destination spa, marina, hunting lodge, shooting range and kayaking. For the most exclusive of groups, the resort has its own private air strip.
Monday’s program kicked off with a presentation by SITE’s Chief Marketing Officer Padraic Gilligan, who shared his views on how incentive travel can be transformational. For the next two days, the buyers met with dozens of Destination Canada Business Events partners, from hotel companies to DMCs to DMOs, to learn how they can design immersive incentive trips that are exactly that—transformational experiences.
A post-FAM later this week will take the planners to Prince Edward Island, also located in The Maritimes. The event by Destination Canada Business Events rotates each year to showcase a different region of the country.