Central Florida’s tourism industry generated a record $98.6 billion in total economic impact in 2025, a 4.4% increase over the previous year, according to a new study by Tourism Economics, an Oxford Economics company specializing in travel and tourism research.
Commissioned by Visit Orlando, Experience Kissimmee, Seminole County and the Central Florida Hotel & Lodging Association (CFHLA), the report highlights tourism’s role in driving visitor spending, employment and tax revenue across the region.
Direct visitor spending reached $62.9 billion in 2025, up 5% from 2024—equivalent to more than $172 million spent each day. Including indirect and induced economic activity, tourism generated a total regional economic impact of $98.6 billion.
Record-Breaking Number of Visitors
The findings follow Visit Orlando’s recent announcement that Central Florida welcomed a record 76.7 million visitors in 2025, reinforcing the destination’s position as the most visited in the United States and a leading market for meetings and conventions.
“Tourism is woven into the fabric of Central Florida and remains one of our region’s greatest economic strengths,” said Casandra Matej, President and CEO of Visit Orlando. “The visitors who choose to vacation, meet and do business here fuel our local businesses, create jobs and generate critical tax revenue that supports public services.”
Tourism supported more than 476,500 jobs across Central Florida in 2025, representing 37% of all employment in the region. More than 294,600 of those jobs were directly tied to the tourism industry, including hotels, restaurants, attractions and entertainment venues.
The industry also generated $7.1 billion in state and local tax revenue, up 4.8% from the previous year. Those funds help support public services and infrastructure, including public safety, education and transportation. According to the report, tourism offsets the average household tax burden by approximately $7,690 annually, with the savings rising to $10,705 for households in Orange County.
More information: CHFLA, Experience Kissimmee, Orlando North/Seminole County, Visit Orlando
