Meeting Industry Mergers

mergers

There will no doubt be new mergers and acquisitions on the horizon as a result of the pandemic. Following are a few recent important meeting industry ones.

Following are 4 important meeting industry mergers and acquisitions.

PSAV and Encore

AV leader PSAV is now operating under the Encore name, with a new Encore brand and icon reflecting the combined company’s forward focus. “When we first announced this news in early 2020, little did we know about the year our world would experience,” said Ben Irwin, President and CEO. “As the global pandemic threatened the well-being of our industry, we never stopped moving forward. We provided leadership by defining standards on how to safely meet in person. We created new platforms and tools to keep our meeting planner customers and venue partners moving forward. And these expanded services have allowed us to continue to meet through transformative hybrid, virtual and in-person events all over the world.”

Meetingjobs and Cadre

A merger between Meetingjobs and Cadre will open up new channels for meeting planners to find jobs by combining full time placement and job board services for “gig economy” freelancers, project-based contract planners and on-site event staff. “Our skill sets for event staff now includes virtual roles, meeting producers, audiovisual talent and event technology services,” said Meetingjobs Founder Dawn Penfold.

Sonesta and Red Lion Hotels

Sonesta International Hotels Corporation recently added more than 200  former InterContinental Hotels Group (IHG) and Marriott International hotels to its portfolio and unveiled two new brands, Sonesta Simply Suites and Sonesta Select. Then in December, the company announced the acquisition of Red Lion Hotels Corp (RLH), which will add another 900 properties and eight brands, many with meeting space.

PCMA and CEMA

The Corporate Event Marketing Association (CEMA), the premier community for event marketers, and PCMA, a network of business events strategists, are pursuing an agreement wherein CEMA will be acquired as a wholly-owned division of PCMA, effective this month. The relationship was the logical evolution of a strategic alliance cemented in January of 2020 to introduce each organization to new audiences.

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Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. She is also on the board of ECPAT USA, the human trafficking organization. Barbara is based outside Boston, in Groton, Mass.

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