Visit Orlando, The Official Tourism Association for Orlando, has announced the destination welcomed 76.7 million visitors in 2025, a 1.8% increase over 2024 and the highest visitation total in the destination’s history.
Domestic visitation grew by 2.2%, reaching 70.3 million visitors—also a record. Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state.
Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travelers, representing a 1.8% year-over-year increase. International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.
The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors, reinforcing Orlando’s position as one of the nation’s leading meetings destinations.
“Orlando’s continued growth in the group meetings segment is a testament to our community’s unwavering commitment to being the premier destination for corporate, association and incentive meetings and events,” said Casandra Matej, President and CEO of Visit Orlando, in a media statement.
Canada remained Orlando’s top international market, despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025. The U.K., Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.
Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada. At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida’s first direct service to the Asia Pacific.
Top Five International Origin Markets — 2025
- Canada: 1,119,300 (down 3%)
- United Kingdom: 933,500 (up 8%)
- Brazil: 736,300 (up 6%)
- Mexico: 458,500 (up 6%)
- Colombia: 360,000 (up 0%)
Overall, Orlando’s visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travelers and 8% international visitors.
To accommodate the always evolving needs of meeting planners, the Orange County Convention Center (OCCC) has begun construction on the Grand Concourse Expansion while Orlando International Airport moves forward with major projects to enhance the travel experience.
The $560-million Grand Concourse Expansion will add 44,000 sf of meeting space and a 100,000-sf ballroom to the Center’s North-South Building. Construction is set to conclude in 2029.
The $5.9 billion investment in projects at the airport will expand capacity, modernize airport facilities and elevate the travel experience by 2030.
More info: OrlandoMeeting.com.
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