As Dallas welcomes the World Cup semifinals to AT&T Stadium tomorrow (July 14), visitors and groups are enjoying the FIFA World Cup 26 Dallas Margarita Mile Cup, a competition designed to showcase the city’s vibrant culinary scene that will run through the end of July.
Building on the success of the original Margarita Mile, this special World Cup edition was organized by Visit Dallas and the North Texas FWC Organizing Committee, with participating restaurants creating limited-edition, tournament–inspired margaritas, and featuring Casamigos as the preferred tequila.
Visitors can sign up for the free Margarita Mile mobile pass to check in at participating locations, taste featured margaritas, and cast their votes. Restaurants go head-to-head in weekly matchups, building momentum and excitement as the city ultimately crowns a Margarita Mile champion.
“FIFA World Cup 26 Dallas Margarita Mile Cup is a celebration of everything that makes Dallas special: our creativity, our culinary talent and our ability to bring people together,” said Jennifer Walker, Chief Marketing Officer at Visit Dallas in a media statement. “With the world’s eyes on Dallas in 2026, we want to give visitors an experience that’s interactive, undeniably Dallas, and one that they’ll remember long after they return home.”
Dallas’ history with America’s most famous frozen drink is as storied as it is salty. In 1971, a clever restaurateur, Mariano Martinez, invented the frozen margarita machine to satisfy his customers and keep his restaurant afloat. That first machine now sits in the Smithsonian National Museum of American History, and the way the world drinks has never been the same.
“For those of us in the restaurant community, the World Cup is an incredible opportunity to showcase Dallas on a global stage,” said Shannon Wynne, Owner of Miriam Cocina Latina. “We’re excited to be part of something that not only highlights our local food but also creates a welcoming, energetic experience for fans from around the world. It’s our chance to make a lasting impression.”
Participating Restaurants:
