Several surveys taken in recent years show that social sharing from mobile happens twice as often as sharing from desktop.
As meeting attendees predominantly use mobile devices at events, how can planners use mobile social technology to make the most of their events? Here is a checklist of eight ideas and tips to consider to get the most out of mobile social media.
- Make sure your company and event websites are responsively designed, so that they are easily visible on any screen size from a small smart phone to an HD TV. Display your mobile social channels prominently on the event site.
- Integrate mobile social media channels with registration. Encourage attendee to share that they registered on their social channels using automated tools to do so.
- Make sure your event app has strong integration with Facebook, Twitter and Instagram. Event apps vary in quality, and there are significant differences on how well they handle various social channels.
- Encourage attendees to download the mobile event app well in advance of the event, and direct them to the social links in the app. Use your app as a key communication channel announcing new speakers, event news, sponsors and games.
- Announce and promote your event hashtag well in advance of the event. Make sure that it is unique—short, relevant and as memorable as possible.
- Educate your speakers, exhibitors, sponsors and influential bloggers about the event hashtag, the event app and any relevant games, and encourage their participation with these channels.
- Plan a pre-event content strategy with the goal of new postings at least two to three times a week the month before the event. Always use the event hashtag and post to your event website and social channels.
- Post preview photos on Instagram about the speakers, the venue, the entertainment and anything else that is visually appealing. Include the event hashtag in the captions.
Corbin Ball, CMP, CSP, DES is a speaker and consultant focusing on meetings technology. This post was adapted with permission from a longer article on his website: www.corbinball.com.