Expert Advice

Expert Advice

Why Event Production Is Becoming the New Strategic Driver in Planning

Event production is no longer a behind-the-scenes function—it’s becoming a core strategic driver. BCD Meetings & Events is responding with a new framework designed to improve consistency, efficiency and creative impact across event programs.

Don’t Lose Your Shirt When Staging Your Next Show

Planning a trade show, expo or fair? Robert Kraus of Small Conferences LLC, shares timely advice and practical strategies for success.
headshot for Fairmont Chateau Lake Louise Beverage Director Gavin Miller

Exclusive: Crafting the Perfect Sip

Gavin Miller on the art of designing beverages that elevate each dining experience.
Joelle Morgan, Bishop-McCann Chief Experience Officer, on experience design strategies and outcomes.

Exclusive: Experience Design Strategies and Outcomes

Joelle Morgan, Bishop-McCann Chief Experience Officer, on how to integrate experience design into the business conversation.

MPI Q2 Report: Meeting Planners Feeling the Squeeze

MPI's Meetings Outlook for Q2 2026 reveals that event professionals are being pushed to focus on value and experience.

Exclusive: Solving the Experience Design Connection Paradox

A new report from Encore and Boldpush finds a gap between what attendees want and what they get. We asked Encore's VP of Customer Experience and Insights why the gap persists — and what it takes to close it.
Hall des Lumières Managing Director Harley Hendrix

Exclusive: How Gen Z Is Rewriting the Rules of Corporate Events

Hall des Lumières Managing Director Harley Hendrix on immersive design, authentic storytelling, and why the passive audience is officially over, thanks to Gen Z.

New Report Points to Resilience in Group Travel

A new industry report explores the pressures facing group travel in 2025, and why many planners and business leaders still see strong value in meeting face-to-face.
Memorable events engage all five senses, including a sense of smell.

Sensory-Driven Event Design: Five Top Tips

Memorable events intentionally engage all five senses, says ETHOS Event Collective.

Inside A&K’s First Global 100 Club Gathering

AKTG's recent 100 Club Conference in Chicago showcased what’s happening across its brands and what's coming next.
Canada gains, Gulf States decline as incentive destinations says SITE survey.

SITE Survey Shows Destination Recalibration Ahead

Canada gains, Gulf States decline as incentive travel planners respond to geopolitical tensions says SITE study.

Top Insights From B2B Event Attendee Research

What will resonate with attendees? is every planner's question. Recent research identifies the top motivators.

How the ‘Anchor Effect’ is Giving Hotels More Pull

The Anchor Effect doesn’t hold a hotel back, it pulls a crowd forward, says the CEO of a creative agency specializing in hospitality and F&B.

AI Doesn’t Understand the Laws of Physics

Planners may need to recalibrate expectations after a client has already emotionally bought into an AI-generated image, says a fellow planner.