Expert Advice

Expert Advice

Exclusive: Solving the Experience Design Connection Paradox

A new report from Encore and Boldpush finds a gap between what attendees want and what they get. We asked Encore's VP of Customer Experience and Insights why the gap persists — and what it takes to close it.
Hall des Lumières Managing Director Harley Hendrix

Exclusive: How Gen Z Is Rewriting the Rules of Corporate Events

Hall des Lumières Managing Director Harley Hendrix on immersive design, authentic storytelling, and why the passive audience is officially over, thanks to Gen Z.

New Report Points to Resilience in Group Travel

A new industry report explores the pressures facing group travel in 2025, and why many planners and business leaders still see strong value in meeting face-to-face.
Memorable events engage all five senses, including a sense of smell.

Sensory-Driven Event Design: Five Top Tips

Memorable events intentionally engage all five senses, says ETHOS Event Collective.

Inside A&K’s First Global 100 Club Gathering

AKTG's recent 100 Club Conference in Chicago showcased what’s happening across its brands and what's coming next.
Canada gains, Gulf States decline as incentive destinations says SITE survey.

SITE Survey Shows Destination Recalibration Ahead

Canada gains, Gulf States decline as incentive travel planners respond to geopolitical tensions says SITE study.

Top Insights From B2B Event Attendee Research

What will resonate with attendees? is every planner's question. Recent research identifies the top motivators.

How the ‘Anchor Effect’ is Giving Hotels More Pull

The Anchor Effect doesn’t hold a hotel back, it pulls a crowd forward, says the CEO of a creative agency specializing in hospitality and F&B.

AI Doesn’t Understand the Laws of Physics

Planners may need to recalibrate expectations after a client has already emotionally bought into an AI-generated image, says a fellow planner.

Exclusive: See Something, Say Something

Maritz’ Lisa Carcaci explains how meeting and hospitality professionals can help stop human trafficking — one event at a time.

EIC Looks at Who Gets to Be “In the Room”

Part of its Futures Landscape Series, the Events Industry Council is spotlighting Diversity, Equity and Inclusion this month.

Why Cultural Competency Is a Key Revenue Strategy

Seema Jain, Founder of Seva Global, explains why cultural competency is not just a good skill for planners to have, but an essential driver of revenue for their events.

Rethinking Wellness in Meetings

Event wellness is much more than yoga, meditation or a hydration station. Be You Disco owner Carolina Panoff explains.
North American Pulse Survey cover

5 Trends Shaping Meetings in 2026

The latest North American Pulse Survey finds that while confidence is wobbling, activity remains steady.