Tag: ROI

Identifying and tracking KPI's (key performance indicators) allows planners to measure goals and objectives that go beyond the bottom line.

Incorporate these wellness tips into the event by including elements of mindfulness, movement and brain-boosting nutrition to empower your attendees to increase their return...

Assessing the ROI of CSR activities can provide a win-win-win situation for planners, clients and attendees.

The pace of change and the level of pressure have never been greater in the medical meetings sector.

Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.

Whether you have company employees manning the booth or you hire contractors, it’s important that everyone knows the message they’ll need to convey.

Use gamification to increase attendee engagement at your event.