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Assessing the ROI of CSR activities can provide a win-win-win situation for planners, clients and attendees.
The pace of change and the level of pressure have never been greater in the medical meetings sector.
Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.
Whether you have company employees manning the booth or you hire contractors, it’s important that everyone knows the message they’ll need to convey.
Use gamification to increase attendee engagement at your event.
Big data is also changing the way clients perceive your value proposition, and in effect, inevitably your price.