Tag: sensory marketing
See Me, Feel Me, Hear Me—Making Sense of Non-Verbal Experiences
We have been playing with our senses since birth, and as planners, we sometimes forget the importance of non-verbal contact.
Big Brands Bring It When It Comes to Pre-Arrival Experiences (and So Can You)
Subscribers who receive welcome messages from a brand show 33 percent more long-term engagement with that company.
5 Reasons to Amp Up Your Sensory Marketing Strategy
Sensory experiences such as color and music can help enhance attendee participation.