Tags Sports events marketing

Tag: sports events marketing

Planners: Get in the Game

Lisa Simundson -
Beyond mega-franchises like FIFA and the NFL, planners can build a more strategic playbook to drive new revenue.
femaie athletes at starting line

Cities Leaning into Sports Events

Sue Pelletier -
Sports events are a big business — one that more cities are working to attract as part of their overall group business strategy.
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