7 Deadly Sins of Incentive Program Design

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incentive program design
Incentive program design tips from the experts at Creative Group

Are you making one of these 7 deadly sins of incentive program design?

Incentive planners direct so much of their effort toward organizing the trip itself. For some, the only method they use to determine program success is trial and error. But the experts at Creative Group are sharply focused on incentive program design, and are sharing some of the most common mistakes they see.

Do you incent only your top performers? Do you spread goals evenly among your sales team? Either tactic may not create the sales results you need. Once you learn about these and other common mistakes, you can incent your sales team more effectively.

Motivating a sales team isn’t easy. But it’s even harder if you don’t know the 7 deadly sins of sales incentive program design:

  1. Incentives are rewards for top performers only
  2. Spread goals evenly among each rep
  3. Use the budget for a single, grand award
  4. You must be above quota to earn a reward
  5. Lack of transparency
  6. Lower performers can’t win
  7. It’s all about the Benjamins

Learn effective ways to overcome these mistakes, how to motivate your sales team, and the foundation of a good incentive from the experts at Creative Group and Behavioral Grooves during their upcoming webinar: 7 Deadly Sins to Avoid in Your Next Sales Incentive on Tuesday, September 17 at 11:00 a.m. Central Time. Click here to register If you can’t make it, register anyway, and you’ll get the recording and accompanying eBook sent in an email.


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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.