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Smoothie bars are part of High Performance Meetings.

Hilton Introduces High Performance Meetings Initiative

November 13, 2026

Smoothie bars are part of High Performance Meetings.

Hilton has launched High Performance Meetings, a new initiative designed to integrate wellness into the attendee experience before, during and after an event.

Developed in partnership with TIGNUM, a consulting firm specializing in sustainable human performance, the launch follows Hilton research indicating that 67% of meeting attendees feel less engaged when events lack meaningful downtime, pointing to the growing role of wellness in meeting design.

The program builds on Hilton’s existing World’s Most Welcoming Events initiative and draws on findings from the company’s The Meetings Maximizer and Why We Gather reports. It offers planners guidance on incorporating wellness into event programming, using hotel amenities, services and additional resources.

“Wellness has become essential to how people live and travel, and those expectations don’t disappear when they’re attending meetings and events,” said Amanda Al-Masri, Hilton’s VP of Wellness, in a media statement. “Our role is to make it easier for guests to maintain the routines that help them feel their best, wherever their travels take them. High Performance Meetings extends that approach to group experiences.”

Three Stages of the Attendee Experience

The program is designed to support attendees at three key points:

Arrive Ready: Pre-event communications, travel guidance and arrival experiences are intended to help attendees feel prepared and ready to participate.
Stay Ready: Agenda design balances working sessions with opportunities to recharge. Suggested activities include movement breaks and wellness experiences that help maintain energy and concentration.
Return Ready: Reflection tools and post-event resources encourage attendees to apply what they’ve learned and maintain momentum after the meeting.

High Performance Meetings offers customizable programming, like this cenote adventure at the Conrad Tulum.

Wellness elements fall into four categories:

Mindset: Mindfulness activities, guided meditation, breathwork and reflection opportunities designed to support mental clarity and focus.
Nutrition: Balanced menus, nourishing snacks, hydration and meal timing intended to help sustain energy and cognitive performance.
Movement: Stretching, movement breaks, fitness classes and recreational activities incorporated into event schedules.
Recovery: Downtime, relaxation spaces, spa services and other activities that support physical and mental restoration.

The initiative is designed to work across Hilton’s portfolio, allowing planners to draw on existing property amenities or incorporate additional programming based on their event objectives and attendee preferences.

“Through World’s Most Welcoming Events and our ongoing research, we’ve spent years listening to attendees and understanding what makes gatherings more meaningful,” said Kelly Knowlen, VP of sales engagement and special events for Hilton.

Hilton also has made a new High Performance Meetings planning guide available, providing practical suggestions for incorporating wellness into meetings, with additional tools and resources expected to roll out across the company’s hotel portfolio in 2027.