Individual Incentives Fill the Gap

individual incentives
Panama’s Bocas del Toro

A new category of individual incentives, “lifestyle incentives,” is a solution to the post-pandemic era.

When international travel restrictions are lifted, it might still take a while for groups to head overseas, but many seasoned travelers will soon be ready to explore the world. Which is why Platinum DMC Collection has created a suite of “lifestyle individual incentives”—custom incentive travel programs, designed for a couple, family or small group of colleagues. What’s different between these and standard individual incentive options is that they are designed around a theme: Adventure, Art & Culture, Food and Wine, Health and Wellness and more.

These programs are not available off-the-shelf and are designed to re-create many of those unique program elements in a traditional incentive travel program that participants would not be able to replicate on their own. Platinum DMC Collection has turned to its member DMCs, who will work directly with corporate clients to create these curated experiences. Since they know their destinations intimately, who better to design the itineraries?

Companies can offer a variety of different destinations and let the winners choose, or pick one destination and offer a variety of programs in that locale.

See sample programs here, ranging from the gastronomy of Malta to the natural wonders of Panama.

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Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. She is also on the board of ECPAT USA, the human trafficking organization. Barbara is based outside Boston, in Groton, Mass.