Architecting the Corporate Gifts Experience
Bulova works with planners to ascertain the demographics of corporate gifts recipients.
How to Use Neuromarketing Pre- and Post-Event
Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
Wellness Takes Center Stage at Salamander Hotels
“Planners are constantly seeking out wellness-centric experiences to encourage mental and physical well-being among attendees."
6 Things to Do Before Launching Virtual Events
Virtual events can quickly get boring for attendees, so keep them engaged by using images and video clips or asking questions throughout your presentation.
4 Myths About Millennial Meeting Attendees—Debunked
Yes, millennials are the most-connected generation, but that doesn’t mean they don’t want time to escape the realities of the world.
3 Theme Party Ideas from Rock Concerts
Work with your event planner to create a focal point for your theme party. Not only can you use it for promotion, but it will help keep the event in the minds of attendees long after it ends.
Thoughtful Contracts Can Protect Against Zika Damages
“In our case, Zika did not fall under force majeure. We ended up staying with our original resort and moving the meeting to September, which is the end of winter there."
Will AI Soon Be Your Planning Sidekick?
Companies are putting a much greater emphasis on finding employees who fit their company’s culture instead of necessarily hiring the most qualified person for the job.
Pamper Top-Performing Attendees With an Extended Wellness Program
A single week of mind, body and spirit pampering can have a profound effect on the overall well-being of your attendees.
Compliance Challenges Pharma Planners’ Hotel Picks
Red flags for compliance departments include five-star ratings, resort or gaming destinations, such as Phoenix or Las Vegas; and on-site facilities, such as golf, a nightclub or a spa.
How to Protect Yourself from Public Wi-Fi Threats Abroad
One of the easiest ways to get hacked is by connecting to a hot spot that looks correct—i.e., has the airport or café name in it.
5 Tips to Find Personal Branding Success
While interacting will help get attention for your personal brand, so will creating communities related to your professional industry.
Wellness + Luxury On Board Silversea Cruises
Silversea's wellness activities include yoga and pilates classes, both on board and on shore, and a free spa massage treatment.
8 Tips for Getting the Most Out of Mobile Social Media
Encourage attendees to download the mobile event app well in advance of the event and direct them to the social links in the app.
