Global Meetings Industry Day — #GMID2025 — is coming this Thursday, April 3. Here are five ways you can share why meetings matter.
Global Meetings Industry Day, also known as GMID (hashtag #GMID2025) is happening this Thursday, April 3. GMID is a day set apart to advocate the power of meetings and events on the local, regional, national and global level.
U.S. Travel provides a #GMID2025 Toolkit to make it easy to participate in sharing the message that meetings matter, including the fact that last year in the U.S. alone, meeting and event-related travel spending topped $126 billion, directly supporting almost 630,000 jobs here in the U.S.
A hands-on toolkit promoting Global Meetings Industry Day gives planners templates to amplify the message. One of the elements of the toolkit is a PDF highlighting five ways to engage, including:
- Spread the word about a local meeting, trade show or event that had a direct economic and/or networking impact, such as local hotel spend or a testimonial from an attendee about the benefits they gained from that meeting or event.
- Take to social media. Whatever your social platforms of choice may be, you can use the graphics and talking points contained in the toolkit to share key insights and economic benefits of the meetings and events industry. Don’t forget to tag your local elected officials and members of Congress in your posts — believe it or not, they are paying attention (or at least, their interns are).
- Reach out to business leaders, policymakers and media to share your personal observations and data related to the message about why meetings matter to both attendees and the local business community. Last year, media mentioned GMID more than 850 times, thanks to this sort of outreach.
- Host your own event. Gather with local meeting and hospitality professionals, as well as other business owners who touch the industry and local officials, to spread awareness of the key benefits of this industry.
- Send a press release and paint the town blue. Blue is the official color of GMID, and you may just see some buildings spotlit in that color on Thursday to mark the day and spur conversations. You also send out your own press release to gain media attention as an add-on to your social media mentions.
Other elements of the toolkit include:
- A social media guide with the hashtags (#MeetingsMatter, #GMID2025), social graphics you can use to spread the word on your favorite social platforms, and even sample messages you can tweak and post.
- Key messages, including why meetings matter to individuals, communities and businesses
- A press resources kit, including a sample message you can tweak and send to local media to get them to engage in the GMID messaging.
- An assortment of GMID 2025 logos you can use for social posts
- A GMID 2025 video that outlines, in just 30 seconds, some of the key talking points.
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