Miami Visionary Summit Focuses on Transforming Meetings

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Miami Beach, Nobu Eden Roc, meeting
With the help of The Great Office Escape’s Hallie Sculler (center), attendees had the chance to co-create a collage in honor of Women’s History Month.

Attendees at Prevue’s Visionary Summit at Nobu Eden Roc in Miami Beach March 21-22 experienced firsthand various ways to transform their meetings, beginning with an opening reception that combined art, culture and wellness. Several stations allowed people to choose from various activities, from creating a collage to honor Women’s History Month to relaxing with a chair massage to designing their own mojitos. An icebreaker designed by Sharon Fisher of Play With a Purpose had attendees donning boas and tiaras for a green screen photo session that resulted in a brilliant group video. They also took home their own Bulova watches as a special gift.

The following day’s education was designed from the results of a reader survey, where people were asked about the forces that are transforming their meetings—among them CSR, multiple generations in the workforce and sustainability. Ira Almeas, president of CSR consultancy Impact 4 Good, spoke of a new way to measure giving back, return on emotion (ROE). Katherine Manfredi, CMM, CSS, managing director of Manfredi & Associates, shared numerous strategies for greening meetings without breaking the budget.

A highlight of the day was a session by Hallie Sculler of The Great Office Escape, who introduced techniques from her toolkit for incorporating wellness into events, including yoga, aromatherapy and Tibetan singing bowls. A panel of DMCs shared their expertise in designing authentic local experiences for groups in destinations ranging from New Orleans to the Dominican Republic. Interspersed with these sessions were roundtables where attendees had the chance to to discuss topics they had voted as being the most influential to their events.

The lovely and legendary Eden Miami Beach Resort pulled out all the stops for the group of 30 meeting planners, creating vibrant revolving room sets and offering a sneak hardhat tour of the new Nobu Tower rooms, which will be opening later this year. Attendees had a chance to sample Chef Nobu’s specialties at lunch, as well as those from the new Malibu Farm restaurant, which opens on property this spring.

Special thanks to Nobu Eden Roc as well as the Summit’s other sponsors: Greater Miami Convention & Visitors Bureau, Silversea and Bulova.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.