Part II: Turning Big Data into Actionable Insights
With regard to corporate travel, there are many different analyses that can be implemented to derive insights for improved performance and compliance.
Take the Stage: How Theater Can Influence Sensory Experiences at Events
Just like theater, the size, physical environment, flexibility of staging and all the moving parts affect the outcome.
3 Simple Ways to Create More Welcoming, Diverse Events
Here are three simple ways to make your event more welcoming for LGBT and minority attendees.
Enhance Event Personalization Using Maslow’s Hierarchy of Needs
At the very core, attendees have basic human needs that need to be satisfied before moving to the next step.
I Have Anticipated Diversity By…
In this What I Know, industry professionals discuss how they've anticipated diversity.
San Diego Marriott’s Millennial Committee Engages Younger Attendees
"We created a small honeybee safe haven located on our South Tower’s third-floor rooftop."
Michael Cerbelli’s: The Hot List Encourages a Sharing Events Industry
Michael Cerbelli's: The Hot List was formed due to the fact that I was attending conferences on a regular basis and felt that I was not getting tangible information from my industry colleagues.
Stay Relevant: How to Keep Your Event from Melting
Keep your event from melting by addressing three key meeting elements: attendance, enthusiasm and exciting topics.
How Mentoring Events Can Shape the Future of Meetings
Forming a mentor-mentee partnership can be beneficial to both parties.
How Meeting Planners Can Accommodate LGBT Tourism
"We recommend that meeting planners speak directly to potential host hotels about their experiences with LGBT groups and the diversity training their staff has had to ensure a high comfort level for attendees."
Part I: Cutting Through the Hype of Strategic Meetings Management & Big Data
Centralizing and compiling the data results in the creation of business/event intelligence that can be used to plan even smarter events going forward.
The Power of Swag: How to Successfully Incorporate Branding at Events
"If you’re a technology company, why give out lollipops or a tin of paper clips? Event giveaways should be relevant to both your company and your audience."
The Most Creative Event I Have Ever Produced Was…
In this meeting planner confession, planners share their most creative events to date.
Why Las Vegas Appeals to LGBT Attendees
Las Vegas is one of the key destinations with dedicated staff working to attract and serve LGBT meetings and events.
