Lead Generation Insights From This Year’s Emmy Nominees

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Evan Rachel Wood, Lily Tomlin, Jane Fonda, Ellie Kemper, Emmy nominees, lead generation, meeting leads
Evan Rachel Wood; Photo Credit: Gage Skidmore

Event businesses are always looking for more ways to generate leads, and luckily for meeting planners, this year’s leading ladies in television have some insight.

Here are three tips on ways to grow lead generation from some of the most-talked-about 2017 female Emmy nominees.

Grow Your Online Presence Like Jane Fonda & Lily Tomlin

For those who watch the Netflix series, “Grace and Frankie,” you know that in this latest season the two (played by Jane Fonda and Lily Tomlin, respectively) are trying to build a business, learning all the new digital ropes in the process. Similarly, meeting planners who don’t have a big online presence need to start growing it—yesterday. Being on Facebook, Twitter and LinkedIn is a start, but you also need to actively be engaging in industry discussions online or perhaps even create your own group for others to join.

Go Live Like Evan Rachel Wood

“Westworld” takes viewers into the world of artificial intelligence, where Evan Rachel Wood’s character, Dolores, doesn’t know she’s a robot who is constantly being programmed and watched by her creators. While the show doesn’t have the best outcomes for Dolores, meeting planners can take note about how going live can be beneficial for an event. What better way to prove your skills as a meeting planner than by inviting public participation and future clients to witness your event through live video?

Consider Donating Your Time Like Ellie Kemper

Ellie Kemper’s happy-go-lucky Kimmy Schmidt character on “Unbreakable Kimmy Schmidt” reminds viewers how innocence can provide a refreshing perspective on life. She donates a lot of her time and energy to helping her friends—something meeting planners, too, can benefit from. Donating time to plan a nonprofit event can offer new ways to gain future clients, while simultaneously being rewarding.

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