Authors Posts by Jessie Fetterling

Jessie Fetterling

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Jessie Fetterling is a professional writer and editor in the San Francisco Bay Area, covering a wide range of topics from the travel and hospitality industries to sustainable living to family and women's issues. She's particularly interested in writing about travel, food and music. She is also the author of "100 Things to Do in Oakland Before You Die."
marketing, marketing taglines, event taglines, event branding, Apple, Nike, meeting marketing, meeting taglines

How to Write a Successful Tagline for Your Event

Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
Doctor Strange, meeting planners, superhero powers, meeting powers, meeting planner superheroes

Channel Your Inner Doctor Strange With These 5 Tips

If you've ever wanted to know how to become a mystic sorcerer capable of delving into distant dimensions with a determined gaze and swirl of a hand, don't bother reading this.
why attend, website page, how-to, meeting tips, meeting do's

How to Create a Quality “Why Attend” Website Page

By creating an interactive tab, this helps attendees see how the event can benefit them specifically.
Live music, event playlist, music budget, event music, how-tos

How to Find the Groove of Your Event’s Music Playlist

The best way to know your audience’s likes and interests is by creating a pre-event survey that includes questions about music.
Barcelo Maya Grand Resort, Barcelo Hotel Group, multi-brand strategy, Occidental Hotels & Resorts, Barcelo Hotels & Resorts, Allegro Hotels, Royal Hideaway Luxury Hotels & Resorts

Barcelo’s Multi-Brand Strategy Responds to Group Travel Changes

“The new structure will make it easy for guests to select the type of resort experience they want with an appropriate price point to match, all while visiting some of the world’s most desirable destinations.”
La Tourelle Resort & Spa

6 Creative Daylight Savings Experiences for Groups

The high-energy group fitness class combines cardiovascular and resistance training with light-up LED hoops
Mountain Shadows, Arizona, Paradise Valley, Camelback Mountain

Mountain Shadows to Open at Base of Camelback Mountain

Its biggest highlights will be the 10,000-sf putting green that can be used for events as well as the 4,000-sf Camelback Overlook event deck with a built-in bar.
Chicago Cubs, 2016 World Series, events curse, Chicago Cubs tips

5 Chicago Cubs Tips for Lifting the Curse of Underperforming Events

Even just a quick five-minute neck rub can get attendees back on the field and achieving their best in no time.
Southern California, Huntington Beach, Waterfront Beach Resort, Hyatt Regency Huntington Beach Resort & Spa, Pasea Hotel & Spa

Massive Tower Addition to Transform Huntington Beach’s Waterfront Beach Resort

Meeting planners can also organize a private beach bonfire for an evening event complete with s’mores.
Hotel RIU Palace Cabo San Lucas, Cabo San Lucas, Mexico, renovations

5 Reasons to Check out Hotel Riu Palace Cabo San Lucas’ Latest Renovation

Amping up its gastronomical game, the property now offers a new Indian restaurant and chill-out lounge bar.

3 Marketing & Technology Trends for 2017

Guests can now test out VR content using Vive Zone, which offers gaming, entertainment and interactions.
International Convention Centre Sydney, Sydney, Australia, Australia meetings, Sydney meetings, convention center debut

International Convention Centre Sydney Ready for Debut

The collection allows for local wineries to be exposed to a wide variety of Australian and international attendees, with 93 varieties of wine available.
Carlson Wagonlit Travel, Meetings & Events 2017 Forecast, meeting forecast, meeting trends, meeting predictions, Brazil, virtual attendance

5 Key Findings from CWT’s 2017 Meetings & Events Forecast

As virtual attendance at meetings popularizes, virtual-event technology will become more advanced.
Marriott, Meetings Imagined, Convention & Resort Network, meeting tools, meeting sweepstakes, meeting giveaways

Marriott’s Meetings Imagined Gives Planners Chance to Win $5,000 Prizes

The Marriott tool offers expert tips and trend articles, and now it is offering planners the chance to win a $5,000 meeting credit.