3 Bucket List Experiences in South Korea

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Hilton Busan, meetings
Perched on a dramatic cliff overlooking the sea is an exquisite gem—the Hilton Busan.

Prevue has just returned from a whirlwind exploration of South Korea to share a few bucket list experiences for incentive qualifiers.

Unsure about South Korea for incentives? Take a look at these bucket list experiences.

Hilton Busan

Overlooking a pristine rocky shoreline, the exquisite 310-room Hilton Busan is the first hotel in South Korea with three pools. Guests can lounge in the heated infinity pools with panoramic views of the waves crashing over the massive boulders below; relax in its impeccably designed library (with hundreds of books to borrow on topics ranging from art to architecture); or visit the Water House, with hot spring water pools, saunas and spa facilities. The resort can accommodate meetings for up to 1,500 attendees. Busan, South Korea’s second-largest city, is a two hour and 15 minute ride from Seoul on the bullet train, KTX Rail.

DMZ Tour

It’s hard not to be thrilled by the prospect of actually seeing what North Korea looks like, and qualifiers get to do just that by peering through binoculars at the rolling countryside beyond this two-mile-wide buffer zone between North and South. A tram takes visitors underground into one of four tunnels dug by the North Koreans to infiltrate South Korea, or groups can visit Panmunjom, where the 1953 Korean Armistice Agreement was signed. There’s nothing like it in the world. The area is controlled by the United Nations and the military, so visits are restricted at times (our group was unable to see Panmunjon), and all visitors must have their passports checked by the military police. Also, be prepared for a touristy vibe, this is a popular sight packed with dozens of buses and camera-wielding tourists snapping selfies.

Signiel Seoul

Opened in 2017 inside Seoul’s highest tower, the Lotte World Tower, this high-end 235-room property has it all over the others as far as expansive city views from its upscale champagne bar or STAY, its Michelin-starred French restaurant, both on the 81st floor. The property can accommodate meetings of up to 400 people.


Impressions of Korea

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.