Harness the Power of AI for Event Personas
Segmenting your audience by persona can give you insights that will Increase engagement, participation and learning. Here’s how AI can help.
On Location: Lake Geneva, WI
Natural beauty, friendly folks and state-of-the-art meeting and event venues are just part of the charm of this easy-to-get-to Midwest destination.
SITE Shines at IMEX 2025
From unparalleled networking to incentive travel education, SITE programming at IMEX offers myriad opportunities.
FCM Unveils Reporting & Analytics Tool
FCM Meetings & Events has created a global Reporting & Analytics Tool, which promises to be industry-changing and will roll out in phases this year.
IACC’s 2025 Meeting Room of the Future: Shifts and Shakeups
IACC’s 2025 Meeting Room of the Future report takes a deep dive into the shifts and shakeups happening now in experiential meetings, technology and venue selection.
SITE’s Member-Get-a-Member Incentive Expands
Refer four friends & colleagues to earn a complimentary membership with SITE's newly expanded Member-Get-a-Member.
Business Travel Gets Shorter, More Purposeful
Business travel is no longer the default — according to new research, business travelers are becoming more selective to ensure every trip counts.
New Wellness Standards for Hotels
Wellness has become an integral component of meetings and events. But what does it mean for a property to be truly wellness focused?
SITE Classic Says ‘Mahalo’
SITE Classic gathered 280+ senior incentive travel professionals in Maui for a three-day summit centered on fundraising and just plain fun.
Are GLP-1s Impacting Hotel Revenue?
In this age of GLP-1's, guest columnist David T. Stevens questions the fitness of hotel gyms that don't offer resistance training.
5 Add-on Activities to Engage Gen Z
Five add-on events that will entice Gen Z to consider joining your profession as they enter the work force.
EIC Launches Revamped CMP Exam
The Event Industry Council's revamps its CMP exam to ensure today’s meeting professionals can meet today’s, and tomorrow’s, challenges.
6 Roadblocks to Building More Engaging Events
Here are a few key reasons why meeting planners find it difficult to design immersive and engaging events.
5 Event Tech Tips for Better Engagement
Here are five event tech tips to make your next event more engaging.
