The iconic rock ‘n’ roll energy that characterizes the Hard Rock brand recently found a new spot to jam out: the newly opened Hard Rock Hotel Daytona Beach.
The 200-room beachfront property is the brand’s fourth in Florida and brings the same music-inspired memorabilia and programming to which groups have become accustomed. For those not familiar, Hard Rock’s Sound of Your Stay program offers complimentary use of Fender guitars and Crosley record players for attendees to get creative in their guest rooms or even in the property’s 20,000 sf of event space. There’s also the option for attendees to download and curate their own playlists.
Of course, the Daytona Beach vibe plays into the mix, with an expansive party deck and outdoor bar and grill—all of which tout views of the Atlantic Ocean in the backdrop. Even the pool itself features an underwater sound system to ensure the music theme follows attendees wherever they go. Planners can plan private outdoor events in the property’s 10,000-sf Avalon Terrace, also overlooking the water, or the Royalty Courtyard.
As with most Hard Rock Hotels, the property will be hosting concerts this summer—an incredibly easy add-on for an event. Dick Dale kicked off the season on April 14, with other acts, including Beartoe and The Jam, lined up for May.