Authors Posts by Sue Pelletier

Sue Pelletier

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A Student-Maritz Partnership Rethinks Event Materials

Maritz partnered with a group of students at the University of Texas at Austin to find more sustainable solutions for common event materials.

SITE Global Conference 2026: Incentives, Elevated

The SITE Global Conference in Abu Dhabi aimed to set the stage for incentive travel’s next era.
Photo of opening session at AIME 2026

AIME 2026: Confidence and Climate Accountability

AIME drew a record crowd to the Asia Pacific’s primary marketplace for business events.
cover of Eventbrite’s Social Study 2026

Time for Events to Get Real

Check out these live-experience trends that are resetting and reshaping events in 2026.

Exclusive: The Rise of Micro-Events: Small Rooms, Big Impact

A Q&A with GoGather’s Katie Moser Stuck on why intimate, highly curated gatherings are reshaping event strategy.

Exclusive: What’s Trending Now in Trade Shows

Experiential marketing expert Andrew Reid delves into the forces reshaping trade shows and live events.

Community Building, Grateful-Dead Style

What the Grateful Dead can teach event planners about building communities that last.
woman carrying binders labled "policies"

International Travel and Tariffs Top 2026 Policy Priorities

Industry advocacy group puts international travel, trade and tariffs at the top of its 2026 policy priority list.
luggage with airplane model and passport with a red circle and line through it

Caribbean Air Shutdown Likely Disrupted Meetings and Incentives

The recent U.S. actions in Venezuela, resulting in brief restrictions in commercial air travel, likely disrupted meetings as well as vacationers.

The Hidden Costs Behind Immersive Event Decor

How planners can avoid budget shock when incorporating immersive event decor in their meetings and events.

Cvent’s New Integration to Add Event Marketing Intelligence

Cvent adds new LinkedIn ads integration to make it easier to securely sync between Cvent and LinkedIn Campaign Manager.
silhouette of soccer player on watercolor background

2026 World Cup Could Spike International Tourism

While the 2026 FIFA World Cup likely will bring a big bump up in international visitors to the U.S., there are some caveats.
cover of Eventex 2026 Events Industry Trends Report

Event Trends for 2026: Technology Meets Connection

Event trends for 2026 center around a careful balance between technology and community, according to a new report.

How to Keep the Engagement Going Post-Con

Post-con engagement is more important now than ever before — so much so that it could be said to define event success.