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Freeman Creates Live Team Online Planner Community
Freeman has created Live Team, a new online networking resource designed to be a place where business meeting and events professionals can connect, share...
What Will Events Look Like?
What will events look in the aftermath of the COVID-19 pandemic? Marketing strategists from mdg, A Freeman Company, offer five predictions.
How Laughter, Mindfulness & Edutainment Engage Attendees
Here's how meeting planners can use laughter, mindfulness and edutainment to build more attendee loyalty and interaction at events.
Freeman’s New Blueprint System Makes Trade Show Mapping Easier
In late March, Freeman, a global company that specializes in brand experiences, launched Blueprint, a web-based floor plan management system that can greatly benefit planning, managing and selling trade show booth space.
What Will the Next Generation of Exhibit Booths Look Like?
Everything from the use of 3D-printed booths and booths made of recycled materials will leave attendees questioning how trade shows were ever considered wasteful.
Are You Ready to Explore Virtual Reality?
During a trade show, exhibitors can use VR to introduce attendees to products such as a ship or jet that can be difficult to transport to the exhibition floor.
Enhance Event Personalization Using Maslow’s Hierarchy of Needs
At the very core, attendees have basic human needs that need to be satisfied before moving to the next step.
How Mentoring Events Can Shape the Future of Meetings
Forming a mentor-mentee partnership can be beneficial to both parties.